Seed Sortex Cleaning Plant : Foundation & First Venture
<p>Laid the foundation of the group by establishing the Seed Sortex Cleaning Plant at G.I.D.C., Bhalej. Focus: high-quality seed cleaning and sorting for local farmers and traders — built relationships with growers across Anand & nearby districts. Established the operational base, basic infrastructure and logistics at Bhalej.</p>
Vertical growth : Rice Milling & Premium Rice Brand
<p>Launched the Shri Annapurna Rice Mill and introduced the premium PTC Star Jirasar Rice (Locally known as Chokha).<br />Began milling, packaging and wholesale distribution of premium Jirasar rice to retail and trade customers. Strengthened quality controls, sourcing standards and packaging to position PTC Star as a premium offering.</p>
Diversification: Enter Papad Manufacturing
<p>After successful operations in seeds and rice, started Prabhuraj Papad (manufacture & marketing under PRABHUKRUPA FOOD INDUSTRIES).<br />Setup manufacturing line for papad at Survey No. 317, Bhalej, Ta. Umreth, Dist. Anand – 388205.<br />Introduced specialty papads (e.g., Udad/black-pepper variants) focusing on authentic taste and premium ingredients.<br />Focus on roasted (healthier) options and clean, attractive packaging.</p>
Scale, Quality & Market Reach
<p>Scaled up production capacity to meet growing retailer and distributor demand.<br />Implemented stronger QC systems and standardized recipes to ensure consistent product quality.<br />Expanded retail distribution across Gujarat (and started approaching nearby state markets).<br />Began branding & marketing activities — trade samples, local promotions, and B2B partnerships with retailers and caterers.</p>
Consolidation & Future - Facing Growth
<p>Consolidated our presence in regional retail and further strengthened the supply chain from Bhalej to wholesalers and stores. Introduced improved packaging with clearer ingredient and benefit labeling, especially highlighting the health value of Udad dal + Black Pepper Papad. Expanded the product portfolio by launching two new varieties — Mathia Papad and Chorafali Papad, adding more authentic Gujarati flavors to our range.<br />Invested in vendor relationships, food-safety & hygiene standards, and began exploring online sales channels as well as institutional (HORECA) supplies. Ongoing plans include expanding distribution, introducing more innovative flavors, and exploring export opportunities and large-scale B2B contracts to take Prabhuraj Papad to wider markets.</p>
